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  • Pip Beard

Email Marketing in 2024 - is it worth it?

Small business owners like you are always looking for reliable ways to grow your business. You might be wondering, "Does sending emails still work for businesses in 2024?" Let's explore why email marketing is still a great tool for small businesses like yours.


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Email Marketing: What You Need to Know

Email marketing has changed a lot over the years. From basic text messages to personalized emails with pictures, it's evolved to meet the needs of today's customers. Even with social media and other ways to reach people online, email is still a simple and affordable way for you to connect with your customers.


Why Email Marketing is Good for Small Businesses:
  1. Saves Money: Unlike other types of online ads that can cost a lot, email marketing is budget-friendly. You don't need a big budget to send emails to your customers and keep them updated about your business.

  2. Talks Directly to Your Customers: When you send an email, it's like having a one-on-one chat with your customer. This personal touch can make your customers feel special and more likely to buy from you again.

  3. Reaches the Right People: With email marketing tools, you can send emails to specific groups of customers based on things like where they live, what they bought before or even what previous emails they opened or clicked. This means you can send them messages that are more likely to interest them.

  4. Helps You See What's Working: Email marketing tools also show you how many people open your emails, click on links, or buy something. This helps you understand what your customers like and what they don't, so you can make your emails even better.



Dealing with Challenges and Making Email Marketing Work for You:


Although email marketing is great, there are some things you need to watch out for:

  • Too Many Emails: People get a lot of emails every day, so yours might get lost in their inbox. Make sure your emails are interesting and give value to your customers and make them want to open them

  • Privacy Rules: There are rules about how you can use people's information in emails. Make sure you follow them to keep your customers' trust.

  • Mobile-Friendly Emails: Many people check their emails on their phones, so make sure your emails look good and work well on mobile devices.


To make email marketing work for your small business, try these simple tips:

  • Personalize Your Emails: Use your customers' names and send them offers and info that fit their interests.

  • Make Your Emails Easy to Read on Phones: Keep your emails simple and easy to read, even on small screens.

  • Give Your Customers Useful Information: Share helpful tips or special offers that your customers will appreciate.

  • Test Your Emails: Try different things in your emails, like the subject line or the pictures you use, to see what works best for your customers.



Things to take home:

Email marketing is still a powerful tool for a small businesses like yours in 2024. It's affordable, personal, and lets you connect directly with your customers. By keeping your emails interesting, following the rules, and making sure they look good on mobile, you can use email marketing to grow your business and keep your customers coming back for more.


So, if you're wondering if email marketing still works for small businesses in 2024, the answer is yes – it's a smart choice for businesses like yours!

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