BearDigital - what we do...
I’m passionate about helping build great brands—brands that stand out, connect with the right people, and keep them coming back. Whether it’s through strategy, storytelling, smart content, or creative campaigns I help get you seen and share the messages that make your brand unique to your market.
Scroll down to see some of my recent projects and kind words from clients.
If you'd like to chat more about my experience, campaigns I’ve worked on, or how I could support your business—get in touch at pip@beardigital.nz or 021 187 2734.
pssst... hover on the logos Below to see a brief summary of work I have done with each client.
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Eath – Marketing Strategy, Paid Ads, Content & SEO
I’ve been working with Eath across the full marketing mix, helping shape the overall strategy while also managing the day-to-day execution. The focus has been on building a strong, consistent brand presence while driving measurable growth.
My role covers social media, paid ads, email, and SEO. I manage and optimise Meta campaigns, create content that reflects the brand’s tone and values, and support ongoing improvements to organic visibility through SEO.
A key part of the work has been growing Eath’s database. This has been done through a mix of competitions and considered content, bringing in the right audience and creating a solid foundation for email marketing and retargeting.
The result is a more connected marketing approach, where each channel supports the next and builds long-term momentum rather than one-off activity.
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Skin Store – Email Marketing, Campaign Strategy & Digital Advertising
When I started working with Skin Store, they had a solid customer database that wasn’t being fully utilised. We kicked off regular email campaigns featuring product launches, monthly specials, and informative content—quickly re-engaging their audience and boosting sales. Alongside this, we ran several successful promotions across email and socials, including Valentine’s, kit launches, and a standout Black Friday campaign. With sales slowing and stock to clear, we launched a Mystery Box offer that sold through all remaining inventory—showing that smart strategy can outperform deep discounts.
I also managed Skin Store’s social media and paid social, creating on-brand content that cut through the noise and gave real value back to customers.
Keir Projects – Social Media, Content Strategy & SEO
I’ve been working with Keir Projects for over a year now, supporting their growth as they take on larger, more complex projects across outdoor spaces and conservation-focused builds. While they mostly do council and large scale structures, the team saw the need to increase brand recognition and better tell their story.
I came on board to manage their social media and create blog content that acts as a source of truth—sharing the technical detail, behind-the-scenes process, and purpose behind each project. This strategy not only builds brand depth but brings people back to their website to explore more.
We’re now expanding into SEO to boost visibility and ensure their work is discoverable online.
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Tekton – Website Development, SEO & Social Media
Tekton came to me with an underperforming website that wasn’t serving their needs. I worked closely with the team to rebuild the site from the ground up—designing a clean, responsive experience for both desktop and mobile that reflects the calibre of their work. We added a portfolio to showcase their craftsmanship and support SEO efforts, helping the brand become more discoverable without relying on paid ads.
While Tekton is highly sought-after and not chasing leads, the goal was to build a strong digital presence that allows people to connect, stay updated, and recognise the brand. I’ve continued to support them post-launch with light-touch, strategic social media management.
Design Suite – Website Optimisation, SEO & Lead Generation
I’ve worked with Kate at Design Suite over the past year, supporting updates and improvements to her website and SEO.
Most recently, we’ve been developing a web-based quiz designed to generate qualified leads in a more engaging way. The quiz is paired with an outcome-based automated email series that delivers real value—helping guide potential clients through their design journey and building connection with the brand before they even make contact. It’s a smart blend of strategy, creativity, and automation aimed at turning interest into genuine enquiries.
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References
Don't just take it from me, hear what my clients have to say!
Owner at Skin Store
Nina Short
I had seen Pip advertising locally and also followed a few local businesses that Bear Digital manages socials for so decided to make the switch as we weren't happy with our previous SMM.
Pip is not only really lovely but she's also very knowledgeable in the world of social media, she keeps it simple so people like me can understand what the goal is and how she's going to execute it but also has a sound knowledge and understanding and could easily discuss the more technical side of things with my husband who is a software engineer and manages our site and SEO.
Pip works very well with minimal guidelines and always asks the right questions to get the information needed. It was reassuring to know Pip had our businesses best interests at heart and I could trust and rely on her to get the right message across in a timely manner.
I wouldn't hesitate to recommend Pip and hope to work with her again in future when the budget allows.
Owner at Design Suite
KATE BLAKEBOROUGH
Working with Pip from Beardigital has honestly been one of the best decisions I’ve made for my business. She just gets it. As a small business owner (Design Suite Kitchen Design), it’s rare to find someone who’s not only amazing at what they do technically, but who also communicates so clearly and genuinely. No fluff, no confusion – just honest advice and a really great person to have in your corner.
She’s helped transform our website into something that’s not only beautiful but actually works – for both us and our customers. It flows better, it's more interactive, and we’ve already seen an improvement in how people are finding us online thanks to her smart SEO strategy.
One thing I’d been avoiding forever was email marketing. Pip made it so easy. From setting up automations to designing beautiful, on-brand documents – she’s taken a task I used to dread and turned it into one of our most exciting tools. It’s been a game-changer for staying in touch with clients and growing our audience.
What I really love is that Pip tailors everything to suit you – your business, your goals, your customers. She brings ideas that work for small businesses in New Zealand without overcomplicating anything. Every step has been collaborative, practical, and just... enjoyable.
Pip is down-to-earth, talented, strategic, creative and such a pleasure to work with. I honestly can’t recommend her enough.
A few of the other amazing brands I have worked with....
